What We Do
Whatever the occasion, we create wonderful experiences for our customers everyday with passion and pride.

FARMING
- Our network of farms and partner farms provide our customers with access to a wide range of innovative products.
- A forward-thinking approach is at the core of selecting and growing new floral and potted varieties. Our access to new varieties underpins our supply of floral products to the premium flowers markets across the Asia-Pacific region.
- In Perth, WA we grow Geraldton Wax and other wildflowers for the Australian, Asian and European markets.
- Among the other flowers we grow are chrysanthemums, carnations, alstroemeria, lisianthus, lilies, tulips, and roses, and we are the largest premium rose grower in China.

OUR FLORAL AND POTTED RANGES
- Fresh flowers and plants are delivered from our farms and partner growers every day.
- Our inhouse design team continually create unique and innovate floral bouquets, arrangements and potted plants in line with emerging trends.
- We closely collaborate with our breeders using our customer insights to carefully select flower colours and varieties - ensuring we are able to achieve the best value and vase life for our consumers.
- Our products are developed to meet a broad range of customer demands from gifting, personal use and functions, and include bouquets, arrangements and potted plants, specialising in low maintenance indoor plants.
- Our international network of designers and consumer marketing assists us in developing unique, on-trend ranges for our customers.

FLOWER HQ
- Flower HQ is our wholesale ‘market’ model, selling semi-processed, non value-added floral products to florists, online players and independent retailers.
- Our growers deliver fresh flowers from their farms everyday to our various dedicated florist hubs.
- Our team members source unique floral varieties everyday for our customers.